☾
Archive, not app
Aged paper, ink grain, faded printing, marginalia, diagrams, taped notes and research fragments.
01
Color Palette
Muted, archival, slightly strange.
Charcoal
#171B1DForest Black
#10201DDusty Plum
#49333FAged Ivory
#E4DAC2Antique Brass
#A88C55Muted Cyan
#64888A02
Visual Language
Vintage behavioral-science archive meets modern documentary explainer.
◎
Scientific ornament
Orbital geometry, observation marks, clocks, charts, brain diagrams, arrows, rings and measured annotation.
✦
Human and grounded
Etched or editorial figures, hands, phones, notebooks and ordinary environments. Avoid hyper-real CGI.
↝
Restrained motion
Slow push-ins, gentle pans, subtle parallax, paper reveals and diagram lines. Never frantic meme editing.
03
Typography
Playfair Display
Titles, chapter cards and editorial headlines.
Inter
Body copy, labels, data and restrained supporting text.
Do use
- Editorial serif headlines
- Small-cap research labels
- Handwritten marginal notes sparingly
- Short factual on-screen terms
Do not use
- Glossy SaaS gradients
- Neon cyberpunk
- Wellness-app minimalism
- Cartoon mascots
- Glowing brains or mind-control imagery
- Generic corporate stock-photo look
04
Editorial Rules
The visuals can be atmospheric. The claims cannot.
Curious, skeptical, conversational, evidence-led and lightly witty.
Evidence boundary
Never invent studies, statistics, quotations or causal claims. Visuals should not imply stronger claims than the narration.
Hard no
No “dopamine hit,” brain hacking, notifications-caused-ADHD, literal slot-machine claims, or universal recovery-time claims.
Viewer relationship
Treat viewers like adults. No moral panic, fake helplessness, manipulative suspense or pseudo-profound tech fear.
05
Current Series
Example of how the brand applies to a video.
VIDEO 001
Notifications Feel Impossible to Ignore
Attention capture, interruption, habitual checking, social pressure, persuasive design and practical control.
The PingResumption LagHabitual CheckingTelepressurePersuasive DesignReclaim Control